The Brand

The origin

Care for human skin has moved forward, in its formulas as much as in the way it is applied. Care for companion animals, far less so.

From that observation came a simple idea: to carry over to animals the exacting standard applied to human skincare. Not the same formulas, canine skin has its own rules, but the same way of conceiving them and of applying them.

The question of the gesture remained. What was missing came down to one thing: a way of carrying the concentrate to the root, over the whole surface of the coat, with neither excess nor omission. Diffusion by concentrated oxygen was adapted to fill that gap.

Nine months separated the idea from the first bottle.

The name

NATURÔDOG says three things in one word. Nature, for formulas built on hydrolats and plant extracts. Ô, for the oxygen that carries the treatment. Dog, because the maison begins with the dog.

How it is made

The formulas were developed with an independent laboratory based in Alsace. A research house founded in 2006, specialising in the valorisation of plant actives, working from the plant to the finished product: phytochemical characterisation, bespoke formulation, regulatory dossier, manufacture and filling of the batches.

Seven months of development for the first two formulas. Several versions before the one that was kept.

Our formulas are assessed under the European regulation on cosmetic products, the one governing products intended for humans. Cosmetics for animals are exempt from it. We hold ourselves to it because it is the only serious guarantee of a formula's quality, and because that level of requirement also protects those who apply the treatment, the groomer as much as the owner. Our formulas are tested on human volunteers, never on animals.

What we refuse

A treatment whose expected effect would not be there. A formula that would put the animal, or the person applying it, at the slightest risk.

The oxygen treatment remains reserved for partner salons, and that is not a way of manufacturing scarcity. It is that it calls for a working space, a machine and a trained eye. The groomer sees the coat, chooses the suitable concentrate, and fits the gesture into a grooming session they have mastered. None of that travels into a private home.

We would rather have one treatment done well than a treatment everywhere.

The maison

A young brand, a place, a person. For those who want to know where NATURÔDOG comes from.

Read more

The founder

Twenty-three years as an executive in a services group working for companies and private clients. Nothing that prepares you to formulate cosmetics, and that is owned up to. It was a change of professional life, during 2026, that left the time to pursue it.

Two things presided over NATURÔDOG. A long-standing feeling for plants and for what they bring. And a refusal to pretend: the formulas were thought through, adjusted and then validated with a recognised laboratory, over several months.

Deauville

A canine care brand could have been born anywhere. This one was born here, and that is not a matter of indifference. Deauville has a long habit of the well-kept animal, of the precise gesture and of elegance. The maison joins that habit rather than inventing it.

The drawing

The capitals are a matter of drawing. They give the name the poise and calm of an inscription, and that bearing is already part of what we mean to say. The emblem is a dog in profile: no breed, no model, a silhouette recognised at a glance. Restraint is a way of lasting.